The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Daydreaming
Agency: Ogilvy Bangkok / Bangkok + Monde Nissin (Thailand) Co., Ltd. / Bangkok + Factory01 / Bangkok + One Cool Production / Bangkok
Client: Voiz Creamy Butter Category: TV, VOD, & Online / 61-90 Seconds - Single
Hello Down There
Agency: Squarespace + Superprime + Sikelia
Client: Squarespace Category: TV, VOD, & Online / 61-90 Seconds - Single
It's All a Little Confusing
Agency: DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid
Client: Burger King Category: TV, VOD, & Online / 61-90 Seconds - Single
Rumble
Agency: Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client: General Entertainment Authority Category: TV, VOD, & Online / 61-90 Seconds - Single
The Fraud
Agency: LOLA-MULLENLOWE S.L.U / Madrid + Bacon X / Copenhagen + PROPPA / MADRID + Big Sync
Client: Magnum Category: TV, VOD, & Online / 61-90 Seconds - Single
This is Magic
Agency: Dentsu Creative Chicago
Client: Disney Category: TV, VOD, & Online / Varying Length Series
What the Football
Agency: Wieden+Kennedy / Portland + Nike + Whitehouse Post + ICONOCLAST
Client: Nike Category: TV, VOD, & Online / Varying Length Series
Next to Stok'd
Agency: Angry Butterfly / Toronto + Nimble / Toronto
Client: Stok'd Category: TV, VOD, & Online / 31-60 Seconds - Series
Best Friends
Agency: Uber One + O Positive + Mother
Client: Uber One Category: TV, VOD, & Online / Over 90 Seconds - Single
Don't Make Your Future You Hate You
Agency: Deutsch LA + Butter Music and Sound + Whitehouse Post + O Positive
Client: NerdWallet Category: TV, VOD, & Online / Over 90 Seconds - Single
Feel the Fire
Agency: Joe Public + Romance Films / Cape Town
Client: Chicken Licken Category: TV, VOD, & Online / Over 90 Seconds - Single
Final Say
Agency: Halo / Johannesburg
Client: Capital Legacy Category: TV, VOD, & Online / Over 90 Seconds - Single
Generation Gap
Agency: The Monkeys, part of Accenture Song / Sydney + Rabbit / Sydney + UM / Sydney
Client: MLA Category: TV, VOD, & Online / Over 90 Seconds - Single
Go For Launch
Agency: Wolf BKK / Bangkok + Suneta House / Bangkok
Client: CP Chicken Category: TV, VOD, & Online / Over 90 Seconds - Single
Holiday to Remember
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: TV, VOD, & Online / Over 90 Seconds - Single
Human Touch
Agency: AUGE Communication / Milano + Translated / Rome + Mercurio / Milan
Client: Translated Category: TV, VOD, & Online / Over 90 Seconds - Single
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple Category: TV, VOD, & Online / Over 90 Seconds - Single
Just Joking
Agency: BBDO / New York
Client: Sandy Hook Promise Category: TV, VOD, & Online / Over 90 Seconds - Single
No Going Back
Agency: CUBO CX / New York + HALAL / Amsterdam
Client: Wargaming/ World of Tanks Category: TV, VOD, & Online / Over 90 Seconds - Single
RAIN
Agency: Grey México / Mexico City + oriental films / Mexico City
Client: SAVE THE CHILDREN Category: TV, VOD, & Online / Over 90 Seconds - Single
Real Virtual Beauty
Agency: LOLA-MULLENLOWE S.L.U / Madrid + Passion Pictures + Unlisted
Client: Dove Category: TV, VOD, & Online / Over 90 Seconds - Single
Solo: There's Magic in All of Us
Agency: Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client: Montefiore Einstein Category: TV, VOD, & Online / Over 90 Seconds - Single
The Air drummer
Agency: Wolf BKK / Bangkok + Happy Ending Film / Bangkok
Client: Robinson Department Store Category: TV, VOD, & Online / Over 90 Seconds - Single
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: TV, VOD, & Online / Over 90 Seconds - Single
The Lost Voice
Agency: Hungry Man / Los Angeles, CA, USA + AIRBAG / Melbourne + Apple Marcom
Client: Apple Category: TV, VOD, & Online / Over 90 Seconds - Single
This is Footy Country
Agency: The Monkeys, part of Accenture Song / Sydney + Exit Films / Sydney + The Editors + MassiveMusic / Sydney
Client: Telstra Category: TV, VOD, & Online / Over 90 Seconds - Single
Gingerbread Dread
Agency: Saatchi & Saatchi + Campbell Snacks + Le Truc + Spark Foundry
Client: Snyder's of Hanover Category: TV, VOD, & Online / 30 Seconds and Under - Single
Slingshot
Agency: Doomsday Entertainment / Los Angeles
Client: Apple Category: TV, VOD, & Online / 30 Seconds and Under - Single
Yes!
Agency: Erich and Kallman / San Francisco
Client: The Hershey Company/Reese's Caramel Big Cup Category: TV, VOD, & Online / 30 Seconds and Under - Single
Find Your Rabbit Hole
Agency: Biscuit Filmworks + Mischief @ No Fixed Address
Client: Tubi Category: TV, VOD, & Online / 30 Seconds and Under - Series
More Reasons To Escape
Agency: Ogilvy Germany + German Rail / Berlin
Client: German Rail Category: TV, VOD, & Online / 30 Seconds and Under - Series
The Wait
Agency: 1984 / Santiago + Heinz / London, UK + Fabula / Santiago
Client: Heinz Category: TV, VOD, & Online / 30 Seconds and Under - Series
Update the System
Agency: Coinbase + MJZ / Los Angeles, CA + Rock Paper Scissors / Santa Monica, CA + Pariah Creative / Los Angeles, CA
Client: Coinbase Category: TV, VOD, & Online / 30 Seconds and Under - Series
The Life Bureau
Agency: Ogilvy Taiwan / Taipei
Client: HPV Cancer Prevention Category: TV, VOD, & Online / Over 90 Seconds - Series
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple Category: TV, VOD, & Online / 31-60 Seconds - Single
As Close as You Can Get – Drama
Agency: MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client: PRISM+ Category: TV, VOD, & Online / 31-60 Seconds - Single
As Featured In
Agency: Wieden+Kennedy / New York + Rock Paper Scissors / New York, NY + Preymaker / New York, NY + GoLicense / Los Angeles, CA
Client: McDonald's Category: TV, VOD, & Online / 31-60 Seconds - Single
High Stakes Beer Ad
Agency: Droga5 / New York + Molson Coors / Chicago, IL + Company 3 + ProdCo
Client: Molson Coors Category: TV, VOD, & Online / 31-60 Seconds - Single
I'm hiring
Agency: VML / Paris
Client: The Salvation Army Category: TV, VOD, & Online / 31-60 Seconds - Single
Joy Ride
Agency: Amazon - XCM Internal Agency + Hungry Man
Client: Amazon Category: TV, VOD, & Online / 31-60 Seconds - Single
Love me tender
Agency: Altmann+Partners / Paris + Capitaine Plouf / Paris + Henry / Paris + MJZ / Los Angeles
Client: Fondation 30 Millions d'Amis Category: TV, VOD, & Online / 31-60 Seconds - Single
Smooth
Agency: Bear Meets Eagle On Fire / Sydney + Rumble Studios + Division
Client: ROLLiN' Insurance Category: TV, VOD, & Online / 31-60 Seconds - Single
The Hand from Nowhere
Agency: Ogilvy Bangkok / Bangkok + Monde Nissin (Thailand) Co., Ltd. / Bangkok + Factory01 / Bangkok + One Cool Production / Bangkok
Client: Voiz Waffle Choco Crispy Category: TV, VOD, & Online / 31-60 Seconds - Single
Award:
2024 Film & Video Merit Award
Agency:
Ogilvy Bangkok / Bangkok + Monde Nissin (Thailand) Co., Ltd. / Bangkok + Factory01 / Bangkok + One Cool Production / Bangkok
Client:
Voiz Creamy Butter
Title:
Daydreaming
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Annual ID:
OS24_FI057M
Award:
2024 Film & Video Merit Award
Agency:
Squarespace + Superprime + Sikelia
Client:
Squarespace
Title:
Hello Down There
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Annual ID:
OS24_FI058M
Award:
2024 Film & Video Merit Award
Agency:
DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid
Client:
Burger King
Title:
It's All a Little Confusing
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Annual ID:
OS24_FI059M
Award:
2024 Film & Video Merit Award
Agency:
Droga5 / New York + Accenture Song / New York + Park Pictures / New York City + 750mph / London
Client:
General Entertainment Authority
Title:
Rumble
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Annual ID:
OS24_FI060M
Award:
2024 Film & Video Merit Award
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + Bacon X / Copenhagen + PROPPA / MADRID + Big Sync
Client:
Magnum
Title:
The Fraud
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Annual ID:
OS24_FI061M
Award:
2024 Film & Video Merit Award
Agency:
Dentsu Creative Chicago
Client:
Disney
Title:
This is Magic
Category:
TV, VOD, & Online / Varying Length Series
Annual ID:
OS24_FI081M
Award:
2024 Film & Video Merit Award
Agency:
Wieden+Kennedy / Portland + Nike + Whitehouse Post + ICONOCLAST
Client:
Nike
Title:
What the Football
Category:
TV, VOD, & Online / Varying Length Series
Annual ID:
OS24_FI082M
Award:
2024 Film & Video Merit Award
Agency:
Angry Butterfly / Toronto + Nimble / Toronto
Client:
Stok'd
Title:
Next to Stok'd
Category:
TV, VOD, & Online / 31-60 Seconds - Series
Annual ID:
OS24_FI056M
Award:
2024 Film & Video Merit Award
Agency:
Uber One + O Positive + Mother
Client:
Uber One
Title:
Best Friends
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI062M
Award:
2024 Film & Video Merit Award
Agency:
Deutsch LA + Butter Music and Sound + Whitehouse Post + O Positive
Client:
NerdWallet
Title:
Don't Make Your Future You Hate You
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI063M
Award:
2024 Film & Video Merit Award
Agency:
Joe Public + Romance Films / Cape Town
Client:
Chicken Licken
Title:
Feel the Fire
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI064M
Award:
2024 Film & Video Merit Award
Agency:
Halo / Johannesburg
Client:
Capital Legacy
Title:
Final Say
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI065M
Award:
2024 Film & Video Merit Award
Agency:
The Monkeys, part of Accenture Song / Sydney + Rabbit / Sydney + UM / Sydney
Client:
MLA
Title:
Generation Gap
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI066M
Award:
2024 Film & Video Merit Award
Agency:
Wolf BKK / Bangkok + Suneta House / Bangkok
Client:
CP Chicken
Title:
Go For Launch
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI067M
Award:
2024 Film & Video Merit Award
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
Holiday to Remember
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI068M
Award:
2024 Film & Video Merit Award
Agency:
AUGE Communication / Milano + Translated / Rome + Mercurio / Milan
Client:
Translated
Title:
Human Touch
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI069M
Award:
2024 Film & Video Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI070M
Award:
2024 Film & Video Merit Award
Agency:
BBDO / New York
Client:
Sandy Hook Promise
Title:
Just Joking
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI071M
Award:
2024 Film & Video Merit Award
Agency:
CUBO CX / New York + HALAL / Amsterdam
Client:
Wargaming/ World of Tanks
Title:
No Going Back
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI072M
Award:
2024 Film & Video Merit Award
Agency:
Grey México / Mexico City + oriental films / Mexico City
Client:
SAVE THE CHILDREN
Title:
RAIN
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI073M
Award:
2024 Film & Video Merit Award
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + Passion Pictures + Unlisted
Client:
Dove
Title:
Real Virtual Beauty
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI074M
Award:
2024 Film & Video Merit Award
Agency:
Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client:
Montefiore Einstein
Title:
Solo: There's Magic in All of Us
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI075M
Award:
2024 Film & Video Merit Award
Agency:
Wolf BKK / Bangkok + Happy Ending Film / Bangkok
Client:
Robinson Department Store
Title:
The Air drummer
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI076M
Award:
2024 Film & Video Merit Award
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI077M
Award:
2024 Film & Video Merit Award
Agency:
Hungry Man / Los Angeles, CA, USA + AIRBAG / Melbourne + Apple Marcom
Client:
Apple
Title:
The Lost Voice
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI078M
Award:
2024 Film & Video Merit Award
Agency:
The Monkeys, part of Accenture Song / Sydney + Exit Films / Sydney + The Editors + MassiveMusic / Sydney
Client:
Telstra
Title:
This is Footy Country
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI079M
Award:
2024 Film & Video Merit Award
Agency:
Saatchi & Saatchi + Campbell Snacks + Le Truc + Spark Foundry
Client:
Snyder's of Hanover
Title:
Gingerbread Dread
Category:
TV, VOD, & Online / 30 Seconds and Under - Single
Annual ID:
OS24_FI040M
Award:
2024 Film & Video Merit Award
Agency:
Doomsday Entertainment / Los Angeles
Client:
Apple
Title:
Slingshot
Category:
TV, VOD, & Online / 30 Seconds and Under - Single
Annual ID:
OS24_FI041M
Award:
2024 Film & Video Merit Award
Agency:
Erich and Kallman / San Francisco
Client:
The Hershey Company/Reese's Caramel Big Cup
Title:
Yes!
Category:
TV, VOD, & Online / 30 Seconds and Under - Single
Annual ID:
OS24_FI042M
Award:
2024 Film & Video Merit Award
Agency:
Biscuit Filmworks + Mischief @ No Fixed Address
Client:
Tubi
Title:
Find Your Rabbit Hole
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS24_FI043M
Award:
2024 Film & Video Merit Award
Agency:
Ogilvy Germany + German Rail / Berlin
Client:
German Rail
Title:
More Reasons To Escape
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS24_FI044M
Award:
2024 Film & Video Merit Award
Agency:
1984 / Santiago + Heinz / London, UK + Fabula / Santiago
Client:
Heinz
Title:
The Wait
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS24_FI045M
Award:
2024 Film & Video Merit Award
Agency:
Coinbase + MJZ / Los Angeles, CA + Rock Paper Scissors / Santa Monica, CA + Pariah Creative / Los Angeles, CA
Client:
Coinbase
Title:
Update the System
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS24_FI046M
Award:
2024 Film & Video Merit Award
Agency:
Ogilvy Taiwan / Taipei
Client:
HPV Cancer Prevention
Title:
The Life Bureau
Category:
TV, VOD, & Online / Over 90 Seconds - Series
Annual ID:
OS24_FI080M
Award:
2024 Film & Video Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Annual ID:
OS24_FI047M
Award:
2024 Film & Video Merit Award
Agency:
MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client:
PRISM+
Title:
As Close as You Can Get – Drama
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Annual ID:
OS24_FI048M
Award:
2024 Film & Video Merit Award
Agency:
Wieden+Kennedy / New York + Rock Paper Scissors / New York, NY + Preymaker / New York, NY + GoLicense / Los Angeles, CA
Client:
McDonald's
Title:
As Featured In
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Annual ID:
OS24_FI049M
Award:
2024 Film & Video Merit Award
Agency:
Droga5 / New York + Molson Coors / Chicago, IL + Company 3 + ProdCo
Client:
Molson Coors
Title:
High Stakes Beer Ad
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Annual ID:
OS24_FI050M
Award:
2024 Film & Video Merit Award
Agency:
VML / Paris
Client:
The Salvation Army
Title:
I'm hiring
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Annual ID:
OS24_FI051M
Award:
2024 Film & Video Merit Award
Agency:
Amazon - XCM Internal Agency + Hungry Man
Client:
Amazon
Title:
Joy Ride
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Annual ID:
OS24_FI052M
Award:
2024 Film & Video Merit Award
Agency:
Altmann+Partners / Paris + Capitaine Plouf / Paris + Henry / Paris + MJZ / Los Angeles
Client:
Fondation 30 Millions d'Amis
Title:
Love me tender
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Annual ID:
OS24_FI053M
Award:
2024 Film & Video Merit Award
Agency:
Bear Meets Eagle On Fire / Sydney + Rumble Studios + Division
Client:
ROLLiN' Insurance
Title:
Smooth
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Annual ID:
OS24_FI054M